Morocco’s Automotive Industry Grows to Become Africa’s Largest
TANGIERS, Morocco (AP) — In a remarkable transformation, Morocco has emerged as Africa’s largest automotive industry in less than two decades, surpassing major players like China, India, and Japan in supplying cars to Europe. The country’s strategic business incentives and investments in infrastructure have propelled its automotive sector to new heights.
The North African kingdom now boasts the capacity to produce 700,000 vehicles annually, with more than 250 companies operating in the sector. French automaker Renault, the largest private employer in Morocco, has dubbed the country “Sandero-land” due to its production of the popular Dacia Sanderos.
Moroccan officials are now eyeing the future of electric vehicles (EVs) and automation in the industry, aiming to stay competitive in the evolving global market. The government’s quick approval processes for new factories and subsidies for manufacturers have attracted foreign investment, making Morocco a hub for car production.
With a focus on job creation, the automotive industry in Morocco employs 220,000 workers, offering competitive wages compared to other sectors in the country. The government’s efforts to build a skilled workforce and increase domestic sourcing of car parts have positioned Morocco as an attractive destination for automakers looking to invest in EV production.
As the world shifts towards EVs, Morocco faces challenges in maintaining its competitive edge amid changing trade policies and protectionism. However, the country’s commitment to innovation, infrastructure development, and skilled labor force bodes well for its future in the global automotive market.