Most women prioritize health over beauty, new study finds | Lifestyle

Women Prioritize Health Over Beauty, Survey Finds

A recent survey conducted by Talker Research on behalf of Doctor’s Best revealed that eight in 10 women prioritize feeling healthy over looking beautiful. The poll of 2,000 American women showed that improving mental/emotional health and physical health makes them feel more beautiful than focusing on physical appearance.

The survey also found that women are feeling an average of eight years younger than their actual age. While pressure to look younger is felt by women across the board, with the average age they began to feel this pressure being 39 years old, four in 10 women don’t currently feel pressure to look younger than they did previously.

Interestingly, the survey highlighted that confidence in natural beauty and age is high among women, with eight in 10 stating they have never considered getting botox or fillers. In fact, 28% of women surveyed do not even have a daily beauty care routine.

For those who do have a beauty routine, it doesn’t take up much time, with an average of just over 11 minutes per day. Messages promoting physical beauty are primarily delivered through social media, TV advertisements, and friend groups, with American women seeing these messages an average of four times per day.

However, advertisements for beauty products that promote a more youthful look are having a negative impact on women’s self-perception. Nearly a quarter of women said seeing these ads make them wish they were younger, while 23% feel less confident about their appearance. Gen Z women, in particular, expressed that they questioned their own beauty after seeing ads for youth-promoting products.

Katie Lucas, vice president of marketing for Doctor’s Best, commented on the survey results, stating that the beauty and youth ideals promoted in the media do not align with how women truly feel about themselves. She emphasized that women feel younger and are focused on strengthening their health from within.

The survey also revealed that 38% of women are taking supplements tailored to women’s health and beauty, with 73% of this group believing that these supplements support them in aging well. Additionally, more than half of respondents over the age of 60 expressed feeling more confident as they age.

While some women mentioned struggles with pains and health as they age, the majority expressed that they are not afraid of getting older. Aside from physical beauty, women stated that they feel more beautiful when they are kind to others, have confidence in themselves, and spend time with people who care about them.

Gale Bensussen, CEO of Doctor’s Best, highlighted the importance of prioritizing health over physical beauty at all ages. He noted that nearly 40% of women from the study use supplements for their health and beauty needs, indicating an internal drive towards beauty and aging well.

Overall, the survey results shed light on the shifting priorities of women when it comes to beauty and health, emphasizing the importance of feeling healthy and confident from within. The data suggests that women are embracing their natural beauty and focusing on overall well-being rather than external appearances.