Mother and Daughter Share Secrets to Success and Growth in OSEA

Jenefer Palmer, founder of OSEA skincare and body care brand, credits her grandmother for inspiring her business journey. Her grandmother, bedridden with a torn ligament in her leg, found healing in the ocean and seaweed. This experience instilled in Jenefer a deep understanding of the ocean’s healing powers, leading her to launch OSEA in 1996.

The business, pronounced Ooh-sea-yah, focuses on marine-based ingredients and wellness. Jenefer’s daughter, Melissa, joined the company as CEO, continuing the family legacy. Starting in their living room, OSEA grew steadily over the years, embracing natural and sustainable practices ahead of their time.

Melissa’s hula hoop venture introduced her to DTC and social media marketing, propelling OSEA’s growth. The company expanded into retailers like Ulta and Blue Mercury, attracting celebrity fans like Victoria Beckham and Brie Larson. Despite challenges in scaling and competition, OSEA remains committed to its mission.

With an 80-person team and plans for international expansion, OSEA is poised for continued success. The mother-daughter duo’s trust and complementary skills drive the business forward, creating a unique bond that fuels their growth. As OSEA enters its third decade, the Palmers look forward to building brand awareness and nurturing their growing community.

The story of OSEA is not just about skincare; it’s a testament to family, resilience, and the power of nature in healing and business success.