My Luck Ran Out: The Rise and Fall of the Tradwife Lifestyle

The rise of the “tradwife” lifestyle on social media platforms like TikTok has sparked a conversation about traditional gender roles and financial independence within relationships. Creators like Estee Williams and Hannah Neeleman have garnered millions of followers by showcasing a modern take on the 1950s housewife aesthetic, complete with baking, homemaking, and a reliance on their partners for financial support.

For many women, the appeal of the tradwife lifestyle lies in the simplicity and nostalgia it evokes. However, for some, like Marie Bentley, the tradwife life can quickly become a slippery slope. After her divorce and remarriage, Bentley found herself fully embracing the traditional gender roles she had once idealized. She quit her job, focused on homemaking, and let her husband take care of all financial matters.

But when Bentley suddenly found herself solely responsible for the family home after her divorce, she realized the importance of taking an active role in household finances. With a crash course in adulting, she learned about property maintenance, budgeting, and the intricacies of homeownership. This experience prompted her to seek financial independence and knowledge, rather than relying solely on her partner.

Financial advisor Shari Rash emphasizes the importance of women being actively involved in managing their finances, regardless of whether they work outside the home. She notes that significant life events, such as divorce or the death of a spouse, often prompt individuals to take control of their financial future. Rash encourages women to have open conversations with their partners about money, debt, savings, and investments.

Certified public accountant Maya Corbic highlights the impact of parental behavior on children’s money mindset. She urges parents to model healthy financial behaviors and empower their children to develop a balanced relationship with money. By dedicating time to review household budgets and discuss spending habits, families can promote financial transparency and awareness.

As Bentley continues on her journey towards financial independence, she emphasizes the importance of gaining confidence and knowledge about money matters. She has taken steps to meet with a CPA, open investment accounts, and pay closer attention to her retirement savings. By sharing her experiences with her children, Bentley hopes to instill in them the importance of financial literacy and independence.

The tradwife lifestyle may offer a sense of comfort and nostalgia for some, but it also serves as a reminder of the importance of financial awareness and independence within relationships. As more women embrace their role in managing household finances, they empower themselves and future generations to take control of their financial futures.