NASCAR, the iconic racing organization, is making waves in Hollywood once again with its upcoming romantic comedy film, “Clean Air,” in collaboration with Amazon’s MGM Studios. The movie, directed by Victoria Mahoney, follows the story of an ambitious sports agent who takes a chance on a rebellious female dirt track racer after losing her superstar client before the start of NASCAR’s season.
The plot revolves around Lyla, the sports agent, who must get 17-year-old racer Piper Kyte NASCAR-ready while also reforming Piper’s reclusive father, Matthew Kyte, a former NASCAR champion who walked away from the sport years ago. The rom-com, titled “Clean Air,” promises to be a heartwarming and entertaining tale of redemption and second chances in the high-stakes world of NASCAR.
This exciting project comes as part of NASCAR’s partnership with Amazon, which was solidified in a deal dating back to 2021 when Jeff Bezos acquired MGM Studios for $8.5 billion. As part of the agreement, NASCAR will be featured in exclusive streaming content on Amazon Prime Video, including coverage of five NASCAR Cup Series races during the early summer season.
With this strategic move, NASCAR aims to attract a younger audience and expand its reach across various platforms, showcasing the sport’s resilience and ability to captivate audiences both on and off the track. The collaboration between NASCAR and Amazon marks a new chapter in the organization’s foray into the world of entertainment, promising exciting content for fans of racing and rom-coms alike.