Navigating High-Pressure, Multi-Million-Dollar Deals: My Strategy

Lylette Pizarro, founder and co-managing partner of Influence Media Partners, is making waves in the music industry with her innovative approach to partnering with artists and songwriters. Pizarro recently secured a $750 million fund backed by BlackRock, Inc. and Warner Music Group to invest in music intellectual property from artists with global reach. Her mission is to transform the music space by stewarding legacy works and building future brand value.

Pizarro has deep partnerships with artists like Bruno Mars, Future, and Blake Shelton, and recently announced a major partnership deal with Latin icon Enrique Iglesias. This partnership involves establishing name, image, and likeness opportunities for Iglesias and amplifying his extensive music catalog.

In a recent interview, Pizarro shared her vision for Influence Media Partners and the challenges she faces in the music industry. She emphasized the importance of building trust with artists and songwriters and delivering value for both artists and investors. Pizarro also reflected on a challenging deal she worked on for a nonprofit organization, highlighting the importance of creativity and collaboration in overcoming obstacles.

Outside of her work in the music industry, Pizarro prioritizes wellness and family, finding balance through activities like yoga and supporting her children’s interests in dance and basketball. She encourages aspiring entrepreneurs in the music industry to know their superpower and lean into it to add value to the business.

With her innovative approach and deep industry connections, Lylette Pizarro is paving the way for a new era in the music business, one that prioritizes partnerships and legacy-building for artists and songwriters.