Buying airfare has become a complex decision-making process, with travelers faced with a multitude of choices when booking their flights. Airlines have started offering bundled fares that include popular add-ons for a discounted price, similar to a value meal at a fast-food restaurant.
However, the challenge lies in navigating these bundles and determining which ones are worth it. Each airline has its own unique bundling offers and names, making it difficult for travelers to compare and choose the best option for their needs. With global airline ancillary revenue projected to reach $117.9 billion in 2023, airlines are highly motivated to upsell customers with these add-on bundles.
To counteract the cognitive biases that airlines exploit when selling these bundles, travelers are advised to do a side-by-side analysis of bundling versus a la carte options, compare the differences between their top choices, or simply skip the bundles altogether if they are unnecessary.
By taking the time to compare and analyze the options available, travelers can make informed decisions that save them money and meet their specific travel preferences. While the process of buying airfare may seem like a marathon, with the right strategies in place, it doesn’t have to be a painful experience.