NBC Boston reports that Kiss has sold its catalog, brand name, and intellectual property to Pophouse Entertainment Group.

Kiss, the iconic hard rock band, has made a groundbreaking deal with Swedish company Pophouse Entertainment Group, selling their catalog, brand name, and intellectual property for over $300 million. This partnership is not new, as Kiss previously collaborated with Pophouse for their farewell tour, where they unveiled digitized avatars of themselves created by Industrial Light & Magic.

Pophouse CEO Per Sundin has big plans for Kiss, including a biopic, documentary, and a Kiss experience utilizing the band’s avatars. An avatar show is set to launch in the second half of 2027 in North America, promising a unique experience for fans.

Gene Simmons emphasized that this deal is not just an acquisition, but a collaboration to introduce Kiss to new generations. The band’s commitment to this project is evident, with Simmons stating that they will not tour as Kiss again, focusing on their partnership with Pophouse.

This partnership marks Pophouse’s second investment outside of Sweden, following their collaboration with Cyndi Lauper. Lauper praised Pophouse for their innovative approach to bringing her music to new audiences through immersive experiences.

Overall, the Kiss-Pophouse partnership signifies a new era for the band, embracing cutting-edge technology and creative collaborations to ensure their legacy lives on for years to come.