Neon is the New Black: Embracing Bright Colors in Your Lifestyle

Neon Fashion Trend Takes Summer by Storm

As the summer heat intensifies, so does the trend of neon colours in fashion. From runways to street style, neon shades are making a bold statement and brightening up wardrobes across the globe. The resurgence of neon in 2023 has been nothing short of spectacular, with brands and celebrities embracing the vibrant hues with enthusiasm.

One such celebrity who has been at the forefront of the neon trend is pop icon Beyonce. At her Renaissance World Tour concert in Atlanta last year, Beyonce stole the show in a stunning neon green saree gown designed by Gaurav Gupta. The eye-catching ensemble, paired with matching neon green heels and accessories, set the stage on fire and cemented neon as a must-have colour for the season.

The neon trend has transcended beyond just clothing and has made its way into accessories, beauty products, and even swimwear. Brands like Balenciaga, Gucci, and Forever 21 have all jumped on the neon bandwagon, offering a range of neon-infused pieces to cater to the growing demand for bold and vibrant colours.

According to fashion experts, neon is the perfect choice for those looking to make a statement this summer. The bright and bold shades of neon, including mint green, bold yellow, and hot pink, exude optimism and joy, making them ideal for the sunny season. Rahul Dayama, founding partner of Urbanic, a London-based fashion brand, explains, “Neon has certainly made a bold comeback in recent years, becoming a prominent trend in summer fashion. The vibrant hues add a pop of excitement to any outfit, making it a favourite choice for those seeking to stand out.”

Luxury fashion house Gucci’s latest collection, Lido, is a testament to the neon trend, with its vibrant pops of colour and playful accessories that capture the spirit of summer. From small accessories to shoes, the collection embraces neon in all its glory, offering fashion enthusiasts a chance to embrace the trend with style.

Retailers like Westside and Nykaa Fashion have also embraced the neon trend, offering a range of neon-infused products from swimwear to accessories. Umashan Naidoo, head of customer and beauty at Westside, notes, “Neon adds a dash of the contemporary to any style and has been trending across fashion and beauty categories. It is witnessing a rage among summer essentials such as swimwear, sunglasses, accessories, and beauty.”

Young consumers, in particular, have been drawn to the neon trend, with brands like Virgio catering to the eco-conscious Gen Z and millennial demographic. Co-founder Amar Nagaram explains, “This age group is aware of the environmental consequences of fast fashion and is drawn towards co-ords and dresses in the summer months.” Virgio’s collection, which ranges from dresses to trousers and tops, advocates for eco-friendly practices within the fashion industry, offering high-quality garments crafted from environmentally friendly materials.

As the summer heats up, the neon trend shows no signs of slowing down. From bold statement dresses to chic accessories, neon colours are here to stay and are set to dominate wardrobes this season. Whether you’re looking to add a pop of colour to your outfit or make a bold fashion statement, neon is the way to go. So, embrace the neon trend and let your style shine bright this summer.