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Neon Fashion Trend Brightening Up Summer 2023 Wardrobes

As the summer of 2023 approaches, the fashion world is buzzing with the revival of the neon trend. From hot pinks to bold yellows and vibrant blues, neon colours are making a bold statement on runways, in brand promotions, and in the wardrobes of fashion-forward individuals. The trend, which first gained popularity in the 80s, has made a strong comeback this year, with celebrities like Beyonce and Kendall Jenner leading the way in embracing the bright and eye-catching hues.

At her Renaissance World Tour concert in Atlanta last year, Beyonce stole the show in a neon green saree gown designed by Gaurav Gupta. The pop icon paired the outfit with matching neon green heels and accessories, showcasing the power of neon to make a bold fashion statement. Similarly, other celebrities like Rihanna and Billie Eilish have been spotted rocking neon outfits with confidence and style.

The resurgence of neon in 2023 can be attributed to the ‘Barbiecore’ trend, which took the fashion world by storm with its hot pink hues inspired by Barbie. Brands like Balenciaga, Jimmy Choo, and Forever 21 have embraced neon in their collections, offering everything from statement pieces to everyday essentials in bright and bold colours. This summer, fashion designers and labels are incorporating neon into their collections, from swimwear and resort wear to accessories and beauty products.

According to Rahul Dayama, founding partner of London-based fashion brand Urbanic, neon has become a prominent trend in summer fashion, adding a pop of excitement to any outfit. The vibrant hues of neon exude optimism and joy, making them a popular choice for those looking to stand out. Luxury fashion house Gucci’s latest collection, Lido, embraces neon pops of colour inspired by coastal living, offering a range of accessories and shoes to complete the look.

Retailers like Westside are also jumping on the neon bandwagon, offering a range of neon swimwear and accessories to cater to the growing demand for bright and bold colours. Umashan Naidoo, head of customer and beauty at Westside, believes that neon adds a contemporary touch to any style, reflecting the rebellious spirit of the 80s. From nail polish to tote bags, neon is everywhere this summer, adding an electrifying vibe to fashion and beauty categories.

Young consumers, in particular, are drawn to neon for its bold and fearless appeal. Fashion startup Virgio, targeting consumers under 30, offers a range of eco-friendly garments in neon hues, advocating for sustainable practices within the fashion industry. The brand’s affordable prices and high-quality materials have resonated with young consumers looking to make a statement with their fashion choices.

Overall, the neon trend is set to brighten up summer wardrobes in 2023, with brands like Nykaa Fashion, Forever New, and AND offering a range of neon pieces to suit every style. Whether it’s a pop of neon in a classic white shirt or a head-to-toe neon ensemble, the trend is all about embracing unique style and adding a touch of vitality to summer outfits. So, if you’re looking to make a bold fashion statement this summer, neon is the way to go!