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In a world where fast fashion dominates the market, the psychology behind our shopping habits is more important than ever. With the rise of online shopping and social media influencers, consumers are constantly bombarded with messages encouraging them to buy, buy, buy.

Fair fashion campaigner Venetia La Manna sheds light on the tactics used by fast fashion brands to entice customers into making impulse purchases. From creating a sense of urgency with limited-time offers to leveraging social media influencers to promote their products, these companies are experts at manipulating our emotions and desires.

But the consequences of our shopping addiction go beyond our wallets. The overproduction of clothing not only harms the planet but also exploits garment workers in developing countries who are paid unfair wages and forced to work in unsafe conditions.

La Manna advocates for a more sustainable approach to fashion consumption, promoting the concept of “slow fashion” and encouraging consumers to be more conscious of their purchasing decisions. By supporting ethical brands and opting for secondhand items, we can reduce our environmental impact and support fair labor practices in the fashion industry.

Ultimately, the choice is in our hands. We can continue to fall prey to the allure of fast fashion and its empty promises of instant gratification, or we can make a conscious effort to change our shopping habits and make a positive impact on the world around us.