Nouria Energy CEO, New, Inducted into 2024 Conexxus Hall of Fame
Worcester, Mass. – Nouria Energy CEO, New, has been inducted into the prestigious 2024 Conexxus Hall of Fame for his innovative approach to capturing a new customer base in the convenience channel. New, who has been leading the Worcester-based company in adapting to the changing demands of Gen Z consumers, emphasized the importance of bringing convenience to customers rather than expecting them to come into the store.
With a network of approximately 170 c-stores, Nouria Energy is focusing on becoming more data-driven to better understand and serve its customers. New highlighted the challenges of cultural change within the company, as employees are being asked to interpret data like never before. He stressed the importance of not just collecting data, but knowing how to effectively use it to drive business decisions.
New also discussed the company’s exploration of new technologies, including artificial intelligence, consumer and retail media networks, and electric vehicles. Nouria Energy is looking into alternative point-of-sale systems and cloud-based solutions to improve efficiency and speed to market for new features.
As the company’s marketing team seeks to engage with younger consumers, New acknowledged the importance of data security and the risks associated with collecting and protecting customer data. The 2024 Conexxus Annual Conference, where New was honored, is currently taking place at Live! By Loews Arlington, with plans for the 2025 conference to be held in Tucson, Ariz. in January.