OpenAI, the creator of ChatGPT, is set to launch an artificial intelligence-powered search engine that it hopes will challenge the dominance of Google, according to reports. The announcement is expected to take place on Monday, just a day ahead of Google’s annual I/O conference – the search giant’s biggest event of the year, which is anticipated to be heavily focused on AI.
According to Bloomberg and the Information, Microsoft-backed OpenAI is working on a search product to potentially compete with Alphabet’s Google and with Perplexity, a well-funded AI search startup. OpenAI declined to comment on the reports.
OpenAI’s search product is an extension of its flagship ChatGPT product, enabling ChatGPT to pull in direct information from the Web and include citations. ChatGPT is OpenAI’s chatbot product that uses cutting-edge AI models to generate human-like responses to text prompts.
Industry observers have long considered ChatGPT as an alternative for gathering online information, although it has faced challenges in providing accurate and real-time information from the Web. OpenAI had previously integrated ChatGPT with Microsoft’s Bing for paid subscribers.
Meanwhile, Google has announced generative AI features for its own search engine. Startup Perplexity, founded by a former OpenAI researcher, has gained traction by providing an AI-native search interface that shows citations and images in its responses. The startup boasts 10 million monthly active users, according to a January blog post.
OpenAI’s ChatGPT product, which reached 100 million monthly active users in record time after its launch, has seen fluctuating traffic over the past year. The company recently announced a new update for ChatGPT Plus, giving the chatbot a memory to learn and remember details about users.
As the competition in the AI-powered search engine market heats up, OpenAI’s upcoming announcement is eagerly awaited by industry experts and technology enthusiasts alike.
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