Optimizing Digital Signage Systems in the Middle East by Integrating Middle East 2024: A Key Growth Factor in the Pro AV Market

Reading Time: 2 minutes

Integrate Middle East 2024: Revolutionizing the Pro AV Market with Digital Signage Systems

The Pro AV market in the Middle East and North Africa (MENA) region is set to experience a significant boost with the upcoming Integrate Middle East 2024 exhibition, scheduled to take place from May 21 to 23 at the Dubai World Trade Centre. This second edition of the event will focus on optimizing digital signage systems, which are key drivers of growth in the Pro AV market.

According to Data Bridge Market Research, the global Pro AV market was valued at USD 3.2 billion in 2021 and is projected to reach USD 7.92 billion by 2029, with a compound annual growth rate (CAGR) of 12 percent. The rapid expansion of digital signage systems is one of the main factors fueling this growth, offering dynamic content delivery for informational and advertising purposes.

The Middle East and Africa (MEA) region also sees a surge in the digital signage market, accounting for more than 3 percent of revenue share. Companies like Shenzhen iDisplay Technology Co. Ltd. are gearing up to showcase their latest innovations at Integrate Middle East 2024, including the CrystalFlex LED Flexible Transparent Film Display, a 360-degree curve screen.

Janne Lee, Marketing Director of Shenzhen iDisplay Technology Co. Ltd., expressed excitement about the event, stating, “We expect to witness more interactive learning zones, state-of-the-art digital art installations, and the launch of various cutting-edge products and services. Our technologies have the potential to transform the digital signage market.”

Digital signage has become an integral part of the Pro AV market, offering brands the ability to deliver captivating content with interactive features. By combining digital signage and AV technologies, companies can create powerful visual narratives that engage audiences and enhance customer experiences.

Integrate Middle East 2024 will provide valuable networking opportunities and feature educational seminars and workshops to highlight the growing popularity of interactive digital signage systems. Industry experts will share insights into market trends and best practices, helping businesses navigate the rapidly evolving digital signage landscape.

Jassim N P, Director of Unilumin Group Middle East and Africa, commented on the event, saying, “We are thrilled to participate in Integrate Middle East 2024, which is expected to revolutionize digital signage in the region. Unilumin LED signage offers exceptional visual experiences for a variety of applications, from retail and hospitality to entertainment and corporate settings.”

The exhibition is set to showcase cutting-edge concepts and solutions from global Pro AV technology companies, setting the standard for innovation in the industry. Visitors will have the opportunity to explore innovative products and solutions for digital signage, command and control rooms, live events, and smart buildings.

Integrate Middle East is a leading forum and sourcing platform for the global AV and Media Technology community, connecting technology leaders with integrated solution buyers from various sectors. The event aims to expand businesses, provide access to cutting-edge solutions, and showcase best practices from top broadcast, AV, and media technology providers worldwide.

With the support of Dubai World Trade Centre, Integrate Middle East 2024 is poised to drive growth and innovation in the Pro AV market, offering a platform for industry professionals to explore the latest trends and technologies. Don’t miss this opportunity to be a part of the future of digital signage systems in the MENA region.