The Prince Edward Island legislature has rejected a private member’s bill proposed by Liberal member Gord McNeilly that aimed to fund alcohol use awareness programs from liquor sales profits. The majority of MLAs voted against the legislation, which would have allocated three percent of liquor commission profits to support responsible liquor consumption initiatives.
Finance Minister Jill Burridge expressed concerns about the bill during a committee meeting, citing global evidence that public education may not effectively reduce alcohol consumption. She also mentioned studies showing increased alcohol consumption following education campaigns. Despite her reservations, Burridge expressed a willingness to discuss the bill further in a standing committee.
McNeilly, however, was not interested in amendments or further discussions, stating that the province lacks an alcohol strategy and adequate funding for health promotion initiatives. He emphasized the importance of addressing the issue promptly, inviting advocate Kristen Cameron, who was paralyzed in a drunk driving accident, to speak in support of the bill.
Cameron highlighted the importance of funding awareness programs, acknowledging that the bill was not a complete solution but a step in the right direction. In response, Burridge thanked Cameron for sharing her story and reiterated the government’s commitment to addressing irresponsible alcohol consumption through alternative means.
The rejection of McNeilly’s bill signals a shift towards exploring other avenues to tackle alcohol-related issues in Prince Edward Island, with government spending likely to exceed the proposed $750,000 allocation for awareness programs. Despite the setback, advocates and legislators remain dedicated to finding effective solutions to promote responsible alcohol consumption and public health.