Broadsign, a leading out-of-home (OOH) ad tech company, has announced a new partnership with PATTISON Outdoor Advertising, a prominent Canadian OOH media owner. This collaboration involves PATTISON adopting the full Broadsign OOH technology stack, which will streamline daily operations and unlock new revenue potential for both companies.
With Broadsign already providing a centralized hub for programmatic digital OOH workflows, this expanded partnership will allow PATTISON to dynamically manage and optimize its OOH inventory. By leveraging Broadsign’s optimization engine, PATTISON can now reallocate time previously spent on manual campaign pacing and prioritize campaigns based on client goals.
The updated OOH platform also enables PATTISON to customize campaigns to align with client needs, resulting in more targeted and impression-based approaches for brands looking to book campaigns on PATTISON inventory. Since implementing the new platform in early March, PATTISON has successfully powered OOH campaigns for major clients such as Holt Renfrew, Lotto Quebec, McDonalds, and Tim Hortons.
Jessica Littlejohn, Director of Digital Innovation at PATTISON, expressed her satisfaction with the partnership, stating that the Broadsign tech stack has allowed them to maximize yield and revenue potential while seamlessly executing pDOOH campaigns based on client objectives. PATTISON President Steve McGregor also praised the support provided by the Broadsign team, emphasizing the importance of the partnership in achieving their business goals and preparing for future growth.
Overall, this collaboration highlights PATTISON’s commitment to innovation in the OOH advertising space and showcases Broadsign’s expertise in empowering media owners, agencies, and brands to connect with audiences in unique and impactful ways.