Pepper, a B2B food e-commerce startup, secures $30 million in funding from ICONIQ Growth with strong growth prospects

Pepper, the e-commerce platform for food distributors, is making waves in the industry by providing smaller, independent distributors with cutting-edge technology to compete with giants like Sysco and US Foods. The company’s ordering system, designed specifically for independent food distributors, supports catalogs of over 100,000 items and allows these companies to launch mobile apps and websites for online orders and payments.

With 200 customers already on board, Pepper is aiming to expand its reach by bridging the gap between independent distribution and technology. Co-founder and CEO Bowie Cheung, a former Uber Eats employee, emphasized the importance of supporting independent distributors who have traditionally been underserved by larger distributors.

Pepper’s focus on developing innovative product features, such as generative AI, has led to impressive results for its customers, including a 23% increase in sales and 93% buyer retention. The company’s unique distributor-facing strategy sets it apart from competitors in the e-commerce food distribution space.

Investors have taken notice of Pepper’s success, with the company recently securing a $30 million Series B funding round led by ICONIQ Growth and Harmony Partners, among others. This brings Pepper’s total funding to around $60 million, signaling confidence in the company’s potential for growth and success in the industry.

As Pepper continues to revolutionize the food distribution market, its commitment to empowering independent distributors with advanced technology is driving its rapid expansion and attracting the attention of investors and customers alike.