Plaza Premium Group reveals plans for US$100 million investment to expand in the Middle East: Moodie Davitt Report

Plaza Premium Group (PPG) is making a bold move in the Middle East with a strategic investment of US$100 million, focusing primarily on Saudi Arabia. This investment aims to solidify PPG’s role as a key player connecting the Middle East with other global destinations.

The funds will be used to establish top-notch lounges, introduce a global airport concierge service with premium white-glove treatment, create innovative dining options, and explore the potential for in-terminal hotels. Since entering the Middle East market in 2014, PPG has already made a mark with its airport lounges, hotels, and F&B outlets in 15 locations across eight international airports in cities like Amman, Riyadh, Jeddah, and Dubai.

With the Middle East tourism sector projected to grow at an impressive annual rate of approximately +7.7% until 2032, and Saudi Arabia investing over US$100 billion to become a global aviation hub, PPG’s investment comes at a strategic time. The company aims to expand its global footprint to 500 locations by 2025, aligning with its larger plan to invest US$300 million worldwide over the next three years.

PPG Founder and CEO Song Hoi-See expressed his excitement about the investment, highlighting the region’s blend of ancient culture and modernity, which resonates with PPG’s ethos of innovation and growth. The company’s Deputy CEO Bora Isbulan will lead the initiative, focusing on business development, commercial activities, marketing, and forming strong partnerships in the region.

Isbulan emphasized the company’s eagerness to expand in the Middle East, particularly in Saudi Arabia, where emerging opportunities are ripe for exploration. PPG’s goal is to establish a presence in the world’s 100 busiest airports, further enhancing the travel experience for the 20 million passengers it serves annually worldwide.

This expansion underscores PPG’s commitment to providing exceptional travel experiences and elevating airport hospitality services in the Middle East and beyond. With the Middle East poised for significant growth in the tourism and aviation sectors, PPG’s investment signals its readiness to capitalize on the region’s potential and contribute to its development as a global travel hub.