Poll reveals news organizations are facing trust issues ahead of election coverage

A recent poll conducted by the American Press Institute revealed that half of Americans rely on national news outlets for their election news, with older adults being more engaged in following the updates. However, despite the high level of engagement, there is a growing concern about the trustworthiness of the information being provided.

According to Michael Bolden, CEO of the American Press Institute, years of suspicion about journalists, fueled by politicians, have contributed to this lack of trust. Additionally, people are less familiar with how journalism works, leading to doubts about the accuracy of the news they receive.

Bolden emphasized the need for news organizations to bridge the growing disconnect with communities by educating the public about the role of journalists and the importance of reliable news sources. He suggested that outlets should play a convenor role, bringing people together for newsworthy events.

The poll also highlighted a generational divide in news consumption, with older adults showing more interest in presidential, local, and state election news compared to younger adults. Younger people are more likely to get election news from social media or friends and family, raising concerns about the spread of misinformation.

Overall, the poll underscored the importance of trustworthy and informative news coverage in shaping public opinion and facilitating informed decision-making during elections.