Preparatory meetings for the upcoming 1 Billion Followers Summit, organized by the New Media Academy, concluded today after three days of fruitful discussions in Dubai. The meetings, which brought together over 25 global experts and content creators, successfully shaped the agenda for the Summit’s highly anticipated third edition, themed “Content for Good,” scheduled for January 2025.
The interactive workshop facilitated a dynamic exchange of expertise and knowledge among renowned experts, CEOs, and content creators. Their collaborative efforts focused on developing themes and insights to empower aspiring new media players with best practices to advance their careers.
The 1 Billion Followers Summit aims to convene top media influencers and content creators to explore new media’s role in supporting national economies and sustainable development. By attracting leading figures and major social media platforms to the UAE, the Summit contributes to the nation’s strategy to become a global hub for creativity.
Alia Al Hammadi, CEO of the New Media Academy, highlighted the Summit’s mission to drive positive impact regionally and globally. The event aims to catalyze a transformation in digital media, fueled by groundbreaking ideas generated during the preparatory meetings.
The third edition of the Summit will feature a US $1 million prize for content creators whose work embodies the “Content for Good” theme and generates a positive impact on communities. The audience will have the power to nominate their favorite content creators for this award, with finalists selected by public vote and winners chosen by a panel of experts during the Summit.
Additionally, the Summit unveiled its ambassadors, including Ahmed El Ghandour, Anas Marwah, and Asala Maleh, who will help promote the event across social media platforms. These ambassadors, known for their influential content, will raise awareness about the Summit’s mission and encourage their audiences to participate.
One of the programs unveiled for the upcoming Summit is 1B Pitches, which aims to provide funding and support for content creators presenting innovative ideas. Participants are encouraged to submit their ideas through the Summit’s website for a chance to showcase their projects to potential investors and sponsors.
The Summit’s dedication to fostering innovation and empowering media entrepreneurs was emphasized during the preparatory meetings. Participants discussed the importance of creating a dynamic space for content creators to exchange insights, forge partnerships, and drive growth in the new media landscape.
In its previous edition, the 1 Billion Followers Summit attracted over 7,000 participants from 95 countries, including content creators, influencers, and creatives. The event set new records with over 300 million engagements on social media platforms, showcasing the global impact of the Summit.
As the Summit prepares for its third edition in 2025, the focus remains on empowering content creators, driving positive impact, and advancing the digital media landscape. With a diverse lineup of speakers, interactive sessions, and engaging activities, the 1 Billion Followers Summit promises to be a transformative event for the global media industry.