Rachel Coldicutt investigates the societal implications of technology for women in AI

TechCrunch Shines a Spotlight on Women Leading the AI Revolution

TechCrunch is highlighting the contributions of women in the AI field with a series of interviews showcasing their remarkable work. One such woman is Rachel Coldicutt, the founder of Careful Industries, a research firm focusing on the social impact of technology. With clients like Salesforce and the Royal Academy of Engineering, Coldicutt has made significant strides in understanding how technology affects society.

Having worked in digital strategy for companies like the BBC and the Royal Opera House, Coldicutt’s journey into AI began in the mid-’90s. She has been at the forefront of using automated processes and data to drive decisions and create experiences since the early 2000s. Her work in policy framing and social impact assessments has helped shape the way AI is used in various sectors.

Coldicutt’s efforts to promote responsible tech practices have been recognized, with initiatives like the Consequence Scanning tool gaining global traction. Her recent work at the 2023 AI and Society Forum aimed to make AI work for the benefit of all, not just a select few.

Despite facing challenges in a male-dominated industry, Coldicutt remains resilient, emphasizing the importance of creating a supportive network for women entering the AI field. She encourages women to seek out peers, challenge industry norms, and prioritize equity in their work.

Looking ahead, Coldicutt stresses the need for more democratic and accountable AI development, focusing on environmental and social justice impacts. She advocates for responsible AI practices that prioritize people and the planet, urging investors to support diverse teams and sustainable growth.

As the AI revolution continues to evolve, women like Rachel Coldicutt are leading the way towards a more inclusive and ethical future for technology.