Red Bull Media House, the exclusive media partner of the FIM Hard Enduro World Championship, has been nominated for a prestigious Sports Emmy Award in the category of Outstanding Digital Innovation for their broadcast of the Red Bull Erzbergrodeo in 2023. The National Academy of Television Arts & Sciences’ Sports Emmy Awards is known for recognizing exceptional broadcasting in television, and Red Bull Media House’s nomination is a testament to their innovative storytelling and cross-platform approach.
The Red Bull Erzbergrodeo broadcast was selected as one of the five nominees in the Outstanding Digital Innovation category for its use of broadcast, web widgets, and AR App to engage viewers in the thrilling world of Hard Enduro. This nomination puts Red Bull Media House in the company of groundbreaking shows like Nickelodeon’s Super Bowl LVIII, Netflix’s Formula 1: Drive to Survive, and CBS’ The Masters.
Winfried Kerschhaggl, the FIM Hard Enduro World Championship Manager, expressed his excitement about Red Bull Media House’s nomination, highlighting the impact of their work in promoting Hard Enduro to a global audience. The 45th Annual Sports Emmy Awards ceremony is set to take place in New York City on Tuesday, May 21, where the winner in the Outstanding Digital Innovation category will be announced.
This recognition not only showcases the high quality of Red Bull Media House’s work but also underscores the growing popularity of Hard Enduro as a mainstream sport. The FIM Hard Enduro World Championship looks forward to continuing their partnership with Red Bull Media House and reaching even greater heights in the years to come.