Reddoor Live’s rebrand marks a significant milestone in their global expansion strategy within the golf industry.

RedDoor54, a leading event and sport brand activation agency, is set to rebrand as Reddoor Live, marking a new chapter in its growth and expansion strategy. The rebrand comes as the company builds on its successes and increases its presence in Saudi Arabia and around the world.

Since its formation in 2019 through a merger of RedDoor Events and Performance54, Reddoor Live has seen significant growth and success in working with a range of brands, sports rights holders, and corporate clients. The rebrand reflects the company’s forward-thinking approach and commitment to delivering engaging and memorable fan experiences.

CEO Tony Irving expressed excitement about the rebrand, stating, “This is an exciting time for Reddoor Live as we continue to push the boundaries in an industry that values engaging fan experiences. Our new brand reflects our evolution and sets the stage for a bold new chapter for the business.”

Reddoor Live’s focus on its key growth market in Saudi Arabia is evident as the company prepares to open an office in the region in the coming weeks. With a strengthened visual identity, the agency aims to appeal to a wider range of opportunities while maintaining its distinctive brand.

The company has worked on ambitious projects such as the Oman Football Fan Festival for the 2022 FIFA World Cup and the KAEC ‘World of Moments’ event in Saudi Arabia. Reddoor Live has also partnered with major brands and events, including ADNOC, Omega Dubai Desert Classic, and the PIF Saudi International.

Additionally, Reddoor Live has been the fan activation partner for the LIV Golf League, providing first-class experiences across the global schedule. The agency continues to collaborate with Performance54 and Golf Saudi on events like the Ladies European Tour, showcasing innovative and memorable experiences for fans in Saudi Arabia.