Adani Group, one of India’s leading conglomerates, is making significant strides in the digital space as it aims to compete with giants like Google and Reliance Industries. According to a report by the Financial Times, Adani Group is in talks to venture into e-commerce and payments, with plans to launch a digital company that could revolutionize the market.
The company is reportedly looking to obtain a license to operate on the Unified Payments Interface (UPI), a popular digital payments network in India. Additionally, Adani Group is in discussions with banks to introduce a co-branded credit card and provide online shopping through India’s Open Network for Digital Commerce (ONDC).
The move comes as Gautam Adani, the founder of Adani Group, seeks to expand his company into consumer-facing markets and move past previous controversies. Despite facing allegations of fraud and market manipulation last year, Adani Group is now focusing on consumer rights and enhancing its digital offerings.
With plans to target its existing clientele, which includes millions of travelers using its airports and customers of its gas and electricity services, Adani Group aims to leverage its consumer app, Adani One, to provide a seamless shopping experience. The company’s foray into e-commerce and payments is seen as a strategic move to tap into India’s rapidly growing digital market.
As Adani Group continues to evolve and diversify its business, the digital transformation could position the conglomerate as a key player in India’s digital economy. Stay tuned for more updates on Adani Group’s digital initiatives.