Former President Donald Trump’s campaign is gearing up for a major event at New York’s Madison Square Garden, aiming to attract Black hip-hop artists and athletes in an effort to realign American politics. However, with just five months to go before the general election, the campaign seems to be lacking in organization and outreach efforts.
The campaign recently removed its point person for coalitions and has yet to announce a replacement. Minority outreach offices across the country have been replaced by businesses like check-cashing stores and ice cream shops. Campaign officials admit they are weeks away from rolling out any targeted programs.
Despite the lack of organization, Trump’s team remains confident in their ability to sway voters of color away from President Joe Biden. However, on-the-ground efforts in critical battleground states like Michigan have been slow to materialize. Party officials in Michigan have confirmed that the Republican National Committee has yet to set up any community centers for minority outreach.
The delayed timeline for minority outreach programs stands in stark contrast to Trump’s 2020 reelection bid, where he launched programs like “Latinos for Trump” and “Black Voices for Trump” early on. Despite the setbacks, Trump’s team believes his celebrity and bombastic personality will create viral moments in communities of color that will sway voters.
As the campaign navigates staffing issues and legal troubles, there are visible signs of a lack of investment in swing states. Former community outreach centers have been shuttered and replaced by businesses, raising questions about the campaign’s commitment to minority outreach.
With the general election just months away, the Trump campaign faces challenges in reaching voters of color and building a cohesive engagement plan. Despite the hurdles, Trump’s team remains confident in their ability to win over minority voters and secure a second term in office.