Revolutionizing Wellness in India with FITPASS

CXOToday recently conducted an exclusive interview with Akshay Verma, Co-founder of FITPASS, shedding light on how the fitness platform utilises AI technology to enhance users’ fitness experiences.

FITPASS, India’s largest smart membership program for fitness and wellness, aims to combat inactivity by encouraging individuals to incorporate fitness into their daily routines. With a focus on personalisation, FITPASS caters to each user’s unique needs and requirements, helping them achieve their fitness goals through #YourFitnessYourWay philosophy.

One of FITPASS’s key features is FITCOACH, an AI technology named ARIA (Advanced Recommendation Engine for Individual Assistance), which revolutionises personalised fitness coaching. ARIA analyses vast amounts of data and creates tailored workout plans based on each user’s unique fitness needs and performance, offering precision and efficiency in achieving fitness goals.

Since its launch in January 2018, FITCOACH (ARIA) has coached over 8 lakh people monthly, setting new benchmarks in the fitness industry. By offering reliable and well-qualified AI coaching, FITPASS has disrupted traditional coaching methods in India.

FITPASS also addresses the diverse needs of fitness enthusiasts in the Indian market by partnering with over 7500 gyms and fitness studios, offering a wide range of fitness options. Additionally, FITPASS provides AI-powered wellness management through FITCOACH (ARIA), customising workout plans for a personalised fitness experience.

Furthermore, FITPASS’s corporate wellness program, FITPASS Secure, offers a comprehensive range of tech-driven solutions to enhance employees’ physical and mental well-being. By prioritising proactive wellness strategies, FITPASS aims to create “Fighting-Fit Organisations” and generate a 6x return on investment for corporations investing in their employees’ well-being.

FITPASS’s innovative approach to fitness coaching and wellness management, coupled with its commitment to personalisation and community-building, positions it as a leader in the fitness industry, paving the way for a healthier and more resilient workforce.