Rising Popularity of Anti-AI App as Artists Abandon Instagram

A new social media app called Cara is making waves in the digital art community by taking a strong stance against AI-generated images. The app, which launched in January 2023, saw a sudden surge in users, growing from 40,000 to 650,000 within a week.

Cara’s founder, Jingna Zhang, a freelance artist and photographer, created the platform with a mission to protect human-created art from being exploited by AI models. The app automatically detects and removes AI-generated images, ensuring that only original artwork is shared on the platform.

The recent influx of users caused the app to crash, highlighting the challenges of managing rapid growth. The surge in users could be attributed to Meta’s announcement that it will use Facebook and Instagram posts to train new AI, prompting concerns about the use of artists’ work without their consent.

Zhang’s dedication to protecting artists’ rights is evident in her legal actions against big AI companies, including a lawsuit against Google for allegedly using her copyrighted work to train its AI image generator. She has also won a lawsuit over a copyright-protected image, demonstrating her commitment to safeguarding artists’ creations.

Cara offers a unique space for artists to showcase their work without fear of it being used for AI training. The app provides a platform for artists to connect, share, and support each other, creating a thriving community of like-minded individuals.

As Cara continues to grow and evolve, it remains a beacon for artists who want to protect their work from being exploited by AI. With its focused mission and dedicated user base, Cara is poised to become a leading platform for digital artists seeking to preserve the integrity of their creations.