Riyadh Travel Fair highlights a variety of tourism options

Soudah Development, a real estate company owned by the Saudi Public Investment Fund, has partnered with Warner Bros. Discovery International to create three short films showcasing the beauty, culture, and heritage of the Soudah region in Saudi Arabia’s southwest.

The collaboration will focus on Soudah Peaks, a luxury mountain tourism destination in the Abha region, situated 3,000 meters above sea level. The documentaries will be broadcast globally this summer on Warner Bros. Discovery’s various channels, including the Discovery Channel, Food Network, Travel Channel, Eurosport 1 and 2, as well as on international social media platforms.

Eng. Saleh Al-Oraini, CEO of Soudah Development, expressed excitement about the partnership, stating that it will help position Soudah as a unique luxury mountain tourism destination and attract travelers from around the world. The films will highlight the region’s diverse fauna and flora, landscapes, and agricultural traditions such as beekeeping.

Mike Rich, head of sports and lifestyle international brand partnerships at Warner Bros. Discovery, emphasized the opportunity to showcase Soudah Peaks’ unique appeal through their influential media platforms. The partnership follows a previous collaboration between Warner Bros. Discovery and Saudi property developer Red Sea Global on a documentary about coral conservation efforts.

Local environmentalists and tour guides in Saudi Arabia have welcomed the partnership, expressing hope that the documentaries will inspire more people to visit and appreciate the natural beauty of Soudah’s mountains and valleys. The films are expected to raise awareness about responsible tourism and conservation efforts in the region.