Salesforce Unveils New Commerce Cloud Innovations to Enhance Online Shopping Experiences
Salesforce has introduced three new Commerce Cloud innovations aimed at revolutionizing online shopping experiences for both B2B and B2C companies. These features, including Salesforce Checkout, headless commerce capabilities for B2B, and composable commerce enhancements for B2C, promise to elevate revenue streams while offering personalized customer interactions.
In today’s competitive market, where 32% of customers abandon brands after just one poor experience, businesses are under immense pressure to deliver seamless, connected, and data-driven e-commerce experiences. Salesforce’s latest enhancements address these challenges head-on, helping companies improve customer loyalty and reduce shopping cart abandonment rates.
The new Salesforce Checkout feature offers a unified, one-click checkout platform built on the Einstein 1 Platform. This streamlined process provides a consistent cross-channel experience for customers, integrating seamlessly with various touchpoints. Additionally, the integration of merchant services for payments, tax, and shipping, powered by Stripe, aims to simplify the checkout process and increase buyer conversion rates.
For B2B companies, Salesforce has introduced headless commerce capabilities, allowing developers to quickly build and scale B2B sites using out-of-the-box APIs. This framework supports customization to meet specific business needs and integrates with a wide range of apps on the Salesforce AppExchange, enabling merchants to create engaging B2B sites similar to consumer shopping experiences.
On the B2C front, composable commerce enhancements enable developers to assemble customized e-commerce experiences using new Salesforce APIs and out-of-the-box personalization functionality. Features like Product Listing Page (PLP) tiles, site map generation, store locator, and Buy Online Pickup in-store reduce development time and offer customization options to meet business requirements.
Michael Affronti, GM and SVP of Commerce Cloud, emphasized the importance of adapting to changing customer expectations and fostering strong customer relationships. With the combined power of data, AI, and CRM, Commerce Cloud empowers brands to build superior shopping experiences tailored to their unique needs.
Salesforce Checkout, headless B2B commerce capabilities, and composable commerce enhancements for B2C are set to be available this summer, promising a new era of online shopping experiences for businesses and customers alike.