Samsung’s smartphone division is making a strategic move by adopting Sony’s OLEDoS technology for integration into Samsung’s XR devices. This decision comes as a surprise, considering Samsung Display (SDC), a subsidiary of Samsung, has been developing its own OLEDoS technology.
Reports from the Korean media “The Elec” suggest that Samsung’s MX division has opted for Sony’s technology over SDC’s, highlighting the need for a new technology manager to oversee semiconductor devices. This decision reflects a lack of collaboration within Samsung’s subsidiaries, as SDC has expertise in glass processing, a key component for OLEDoS technology.
The integration of OLEDoS and glass substrate microdisplays requires close cooperation between various departments, including semiconductors, displays, circuit boards, and glass processing technology. The lack of collaboration within Samsung has led to missed opportunities for technological advancement and internal resource wastage.
SDC initiated the M project in 2022 to develop OLEDoS and LED on Silicon technology, but losing to Sony means missing out on valuable production experience. The decision to adopt Sony’s technology raises questions about Samsung’s internal communication and resource allocation.
Moving forward, Samsung must streamline its internal processes to leverage its diverse technological capabilities effectively. By fostering collaboration between its subsidiaries and departments, Samsung can position itself as a leader in semiconductor and display technology. The adoption of Sony’s OLEDoS technology is a step towards innovation, but effective internal coordination is crucial for future success.