Serendipity, Sri Lanka’s Luxury DMC, Sets Sights on Super Niche Segment in Indian Tourism Market

Serendipity, Sri Lanka’s luxury Destination Management Company (DMC), is setting its sights on the Indian luxury travel segment with a focus on tailored experiences. With a strategic approach to cater to the demand for personalized, high-end vacations among Indian travellers, Serendipity aims to tap into the growing market of luxury travel.

India has been a key market for Sri Lanka’s inbound tourism, with a significant increase in tourist arrivals from the country in recent years. In 2023 alone, over 300,000 Indian tourists visited Sri Lanka, indicating a strong interest in the island destination. The first quarter of 2024 saw a further rise in Indian tourist arrivals, with approximately 96,000 visitors making their way to Sri Lanka.

The proximity of Sri Lanka to India, along with convenient flight options and hassle-free visa services, makes it an attractive destination for Indian travellers seeking luxury vacations. Serendipity recognizes this unique advantage and is ready to offer curated experiences that cater to the diverse preferences of luxury-seeking Indian tourists.

Shaleen Shanthikumar, Director of Serendipity Experience, expressed excitement about the company’s targeted approach to the Indian luxury travel segment. By focusing on delivering unmatched luxury, exclusivity, and tailored services, Serendipity aims to redefine the travel experiences of Indian tourists visiting Sri Lanka.

With a range of bespoke adventures tailored to individual preferences, Serendipity is poised to elevate travel experiences beyond conventional offerings. From luxury villas to luxury cruises, Serendipity offers a range of services designed to provide exceptional hospitality and unforgettable experiences for Indian travellers. With a positive outlook on revenue growth and market expansion, Serendipity is ready to make its mark in the Indian luxury travel segment.