Shannon Bream, the anchor of Fox News Sunday and chief legal correspondent, shared insights on the evolving landscape of newsgathering at The Business of TV News event. In a keynote chat with Tom Umstead, senior content producer at B+C Multichannel News, Bream discussed the impact of social media on reporting.
Bream highlighted the challenges of competing in a world where everyone has the ability to report news thanks to social media. She emphasized the importance of reaching younger audiences on platforms other than television, stating, “We need to go where they are and communicate in a way that makes sense for them.”
As a lawyer turned journalist, Bream emphasized the need to make complex stories understandable to viewers. She mentioned using her mother as a gauge to ensure that the stories she covers resonate with a broader audience.
When asked about Fox News’ position in the media landscape, Bream emphasized the network’s sense of family and its use of digital platforms like Fox Nation to expand its reach. She also discussed the importance of local news as a vital source for breaking stories.
Looking ahead to her role on Fox News Sunday, Bream expressed her focus on building relationships in Washington, including efforts to secure interviews with President Biden and Chief Justice John Roberts. She identified immigration, abortion, and the economy as key issues that may determine the outcome of the upcoming election.
Overall, Bream’s insights shed light on the challenges and opportunities facing the news industry in the digital age.