Shaping the Future: The Bold New BMW 7 Series

The luxury automotive market in Thailand is about to get a major upgrade with the arrival of the BMW 7 Series, a vehicle that redefines luxury with a host of features that combine elegance, comfort, and state-of-the-art technology. One of the standout features of this new model is the shimmering crystal headlights, made in partnership with the renowned brand Swarovski.

The BMW 7 Series is not just a car; it’s a statement of style and sophistication. The new i7 models, including the i7 xDrive60 M Sport Gran Lusso, the i7 xDrive60 M Sport, and the 750e xDrive M Sport, boast a bold and progressive design that sets them apart from the competition. The illuminated BMW kidney grille and the Iconic Glow crystal headlights, created in collaboration with Swarovski, add a touch of luxury and elegance to the vehicle.

The crystal headlights of the BMW i7 are a true work of art, created in the town of Wattens, where Swarovski is based. Each crystal undergoes a meticulous manufacturing process, combining traditional techniques with innovative high-tech methods to bring the impossible to life. The result is a visual effect like never before seen in automotive lighting.

Tom Binder, the Head of Exterior Light Design at BMW, emphasized the importance of creating a design that is both elegant and durable. The challenge was to find a way to keep the large crystals stable in the setting and ensure that they would remain stable for years to come. The solution was a floating device that clamps the crystals in place without the need for traditional jewelry claws.

The crystal headlights not only enhance the visual appeal of the BMW 7 Series but also create a new facet of luxury in the automotive sector. As the driver approaches the vehicle, a dynamic light show begins, starting from the kidney grille and culminating in a side carpet of light formed by overlapping crystals. The dynamic Welcome Light Carpet adds to the spectacle, creating a truly unforgettable entrance experience.

Inside the BMW 7 Series, luxury and comfort abound. The large BMW Curved Display and the BMW Interaction Bar provide a modern and intuitive interface for drivers. The Alcantara headliner and ambient lighting create a relaxing and cozy atmosphere, while the Rear-seat Entertainment Experience turns the back of the car into a private lounge with a 31.3-inch BMW Theatre Screen.

In terms of performance, the BMW 7 Series offers both electric and plug-in hybrid electric models with fast charging capabilities. The charging socket automatically locks and unlocks the plug, and drivers can recharge their vehicle at AC charging stations with a capacity of up to 22 kW. The high-voltage battery can be charged even faster at DC charging stations, with a capacity of up to 195 kW.

Overall, the arrival of the BMW 7 Series in Thailand is set to redefine luxury in the automotive market. With its elegant design, state-of-the-art technology, and unparalleled comfort, this vehicle is sure to make a lasting impression on drivers who appreciate the finer things in life.