Simplicity, Affordability, Proximity

In-N-Out Burger, the iconic West Coast fast-food chain known for its fiercely loyal customers and quirky identity, is expanding its footprint eastward, with plans to open locations in Tennessee. Since Lynsi Snyder took over as president in 2010, the company has nearly doubled in size, from 230 stores in four states to 402 in eight.

Despite this growth, Snyder remains cautious about expanding too quickly and is focused on keeping prices lower than competitors. In-N-Out’s commitment to quality and affordability has set it apart from other fast-food chains, with a Double Double burger selling for under $6 in California.

While some major fast-food franchises have struggled with underwhelming sales and pricing issues, In-N-Out has maintained its reputation for consistency and value. The company still uses many of the same suppliers as it did in the 1940s and ’50s, ensuring that quality remains a top priority.

As the restaurant industry faces challenges like rising minimum wages and changing consumer preferences, In-N-Out is staying true to its roots and focusing on its core values. Despite joining a coalition against a California pay law, the company continues to offer competitive salaries and opportunities for advancement within the organization.

Snyder, who took over the company after a series of family tragedies, is determined to uphold the family legacy and keep In-N-Out a private, family-owned business. While the company is expanding eastward, Snyder has ruled out franchising and has no plans to open locations on the East Coast.

With a commitment to quality, affordability, and tradition, In-N-Out Burger continues to stand out in a crowded fast-food market, attracting loyal customers and maintaining its unique identity.