SiriusXM Teams Up with Billie Eilish for Exclusive Pre-Release Campaign for New Album

SiriusXM is set to launch a new channel dedicated to the music of pop sensation Billie Eilish, as well as the music that inspires her. The channel, curated by Eilish herself, will offer exclusive insights into her upcoming album, HIT ME HARD AND SOFT, as well as a selection of songs from artists who have influenced her.

Listeners can tune in to the channel starting on May 10 at 12 pm ET on satellite channel 3, with the channel available on the SiriusXM app through June 4. The highly anticipated album, HIT ME HARD AND SOFT, written by Eilish and her brother FINNEAS, will be played in its entirety on the new Billie Eilish Radio channel upon its release on May 17.

In addition to the SiriusXM channel, fans can get a sneak peek at the new album through Snap’s AR lenses, which feature a preview of the track “L’AMour De Ma Vie.” Eilish has also announced two listening parties sponsored by American Express, YouTube Music, and Snapchat, with one taking place in Brooklyn on May 15 and the other in Los Angeles on May 16.

Furthermore, exclusive vinyl editions of the album will be available at Target, Walmart, Urban Outfitters, Amazon, and indie record stores. Eilish has also addressed the issue of limited editions in the music industry, expressing her thoughts on past releases. Tickets for the listening parties are priced at $5, with a portion of the proceeds going to the AMC Cares Charitable Fund.