Small businesses gear up for NCAA women’s championship game

As the NCAA Women’s Final Four approaches, the excitement is brewing at Ready Set Coffee Roasters in Cleveland. Co-owner Chris Allen is gearing up for a steady stream of customers, ready to provide a welcoming experience for visitors from across the country.

With more than 25,000 visitors expected in the Northeast region for the Final Four, David Gilbert, CEO of the Greater Cleveland Sports Commission and Destination Cleveland, is focused on ensuring a positive experience for all attendees. Small businesses like Ready Set Coffee Roasters have the opportunity to capitalize on the influx of visitors by adapting their offerings and marketing strategies.

Jonathan Ernest, an economics professor at Case Western Reserve University, highlights the adaptability of small businesses in catering to specific events like the Final Four. Ready Set Coffee Roasters has even partnered with the Greater Cleveland Sports Commission to create a special basketball-themed coffee blend, adding a unique touch to their menu.

As the weekend festivities come to a close, Ready Set Coffee Roasters plans to continue serving up delicious coffee as Cleveland gears up for a total solar eclipse and the Cleveland Guardians’ home opener on Monday. With a blend of creativity, adaptability, and community partnerships, small businesses like Ready Set Coffee Roasters are poised to make the most of major events like the NCAA Women’s Final Four.