Sony emphasizes the importance of creativity in games, movies, music, sensors, and IP, according to World News

Sony, the Japanese electronics and entertainment giant, is shifting its focus from traditional gadgets to creativity in movies, animation, and video games. CEO Kenichiro Yoshida revealed the company’s new strategy, emphasizing the importance of delivering a moving experience, or “kando,” to consumers.

Yoshida highlighted that Sony is now prioritizing the creative process itself over past iconic products like the Walkman and Trinitron TVs. The company is exploring synergies between entertainment and electronics through intellectual property in animation, music, games, and films.

In a bid to adapt to the changing market landscape, Sony has made significant investments in content creation, including the acquisition of EMI Music Publishing and Crunchyroll. The company is also leveraging its real-time computing technology for various applications, from sports event coverage to news editing and 3D video production.

Despite facing competition from cheaper electronics manufacturers, Sony reported a rise in quarterly profit and sales for its PlayStation game consoles. However, the company recorded a decline in annual profit due to underperformance in its financial services segment, which is set to be partially spun off next year.

Sony’s strategic shift towards creativity and content creation reflects a broader trend in the industry, where companies are looking beyond hardware to deliver unique and engaging experiences to consumers. As Sony continues to innovate and invest in new technologies, its position in the entertainment and electronics market remains strong.