Sora is set to revolutionize Hollywood, but the industry must retain creative control (Guest Column)

OpenAI’s new text to video technology, Sora, has Hollywood buzzing with excitement and anxiety. While some fear that this advancement spells doom for the industry, others see it as a game-changer that will revolutionize the production process.

Sora offers a plethora of opportunities for creatives, executives, and studios alike. It allows for the quick and cost-effective production of high-quality content in various formats. Writers can now bring their words to life with greater control, while visual artists will be at the forefront of crafting ambitious visions.

Moreover, Sora-type technology opens up new avenues for fan engagement. Fans can now co-create with their favorite IPs, extending stories, exploring characters, and even creating personalized shorts. This interactive experience will deepen the connection between talent, writers, artists, and their fans, leading to higher economic value for all involved.

However, as this technology evolves, Hollywood must play both offense and defense. Protecting data and managing AI rights will be crucial in ensuring that creators and IP holders are properly compensated. This includes safeguarding training data used in AI systems and adding data licenses to work-for-hire contracts.

In the age of AI, technology like smart contracts and blockchain will be essential in connecting outputs, maintaining rights, and ensuring fair compensation for all parties involved. This technological advancement will not only protect the work of artists and creators but also create new revenue opportunities and deepen connections with fans.

As Hollywood navigates this new era of AI-driven content creation, one thing is clear – the future of storytelling is evolving, and Sora is just the beginning of a new chapter in the entertainment industry.