Sri Lanka Tourism Board Introduces B2B Roadshow in India

Sri Lanka Tourism Promotion Bureau and Sri Lanka Convention Bureau are gearing up to showcase the beauty and charm of Sri Lanka to potential tourists in Indore, Vadodara, and Surat. The B2B Roadshow and Networking evening scheduled for the 10th, 12th, and 14th of June 2024, aims to highlight the diverse tourism offerings of the country and attract more visitors from Madhya Pradesh and Gujarat.

Led by Mr. Harin Fernando, Honorable Minister for Tourism, Lands, Sports, and Youth Affairs, the delegation will include over 40 stakeholders from Sri Lanka’s tourism sector. These industry experts, including Destination Management Companies, hotels, tour operators, and service providers, will engage in B2B interactions with their counterparts in each city.

The event will not only focus on promoting Sri Lanka’s current tourism attractions but will also shed light on the country’s future tourism development plans and new tagline. This networking opportunity will provide a platform for local delegates to connect with key influencers, corporates, MICE agents, and trade associations, fostering stronger collaborations within the tourism industry.

With a target of attracting 2.5 million tourists in 2024, Sri Lanka has been actively promoting its tourism offerings through global marketing campaigns and international roadshows. The upcoming B2B Roadshow in India is part of these efforts to position Sri Lanka as a top travel destination for Indian tourists, showcasing its rich cultural heritage, stunning landscapes, and diverse travel experiences.

To participate in this exciting event and explore the magic of Sri Lanka, visit the Sri Lanka Tourism Promotion Bureau’s website and join in on the journey to discover why Sri Lanka is a destination worth visiting all year round.