JioCinema, the streaming platform owned by India’s Reliance Industries, has made a bold move in the streaming war by slashing its subscription prices to as low as 29 rupees ($0.3480) a month. This aggressive pricing strategy is aimed at heating up the competition with streaming giants like Netflix and Amazon Prime in the Indian market.
Reliance Industries, through its media unit Viacom18, operates multiple TV channels and the JioCinema streaming app, giving it a significant presence in India’s lucrative $28-billion media and entertainment industry. By reducing its subscription prices, JioCinema is hoping to attract more subscribers and gain a competitive edge in the crowded streaming market.
In other entertainment news, the bidding war for the music rights of artists like Shakira and Blondie has intensified as Concord, backed by Apollo, outbid Blackstone with a proposal of $1.25 per share for Hipgnosis Songs Fund. This move has caused shares of Hipgnosis to climb, sparking excitement in the music industry.
Meanwhile, British electro-pop duo Pet Shop Boys are gearing up to release their new album “Nonetheless,” which they describe as one of their most melodic works in their four-decade-long career. The album, set to be released on Friday, features songs about solitude, freedom, and the search for a new bohemia.
These developments in the entertainment industry are sure to keep fans and industry insiders on their toes as they eagerly await the latest offerings from their favorite artists and streaming platforms.
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