Sundar Pichai believes Google’s ad-based model will thrive with AI integration in search | Technology News

Google’s CEO Sundar Pichai remains confident in the face of increasing competition in the AI space, asserting that Google Search’s unique approach will continue to set it apart. In a recent interview with Bloomberg Originals host Emily Chang, Pichai discussed Google’s strategy and the future of AI technology.

Despite the growing hype around AI advancements by Google’s competitors, Pichai emphasized the importance of offering diverse sources and links in search results, rather than just direct answers from AI models. He believes that this approach will remain a key differentiator for Google Search.

As the tech industry gears up for the Google I/O event, Pichai’s calm demeanor in the midst of the AI frenzy is notable. He highlighted Google’s early adoption of an ‘AI first’ strategy, positioning the company ahead of its rivals in leveraging artificial intelligence.

Acknowledging the rapid developments in AI over the past few years, Pichai hinted at Google’s plans to integrate generative AI across its services. He emphasized the importance of providing users with a wide range of sources and links in search results, even as AI technology evolves.

When questioned about the impact of AI chatbots on Google’s business model, Pichai expressed confidence in the company’s ability to adapt. He noted that Google’s ad-based model can coexist with AI advancements in search, emphasizing the importance of offering users choices.

Overall, Pichai’s interview shed light on Google’s continued commitment to innovation in the AI space, despite increasing competition and evolving technology landscapes. As Google prepares for the future, Pichai’s long-term vision and strategic approach to AI technology position the company for continued success.