Technology News: Malls Utilizing Cutting-Edge Technology to Elevate Shopping Experience

Malls in India are stepping up their game to cater to the modern-day customer by embracing the latest technologies. The focus is on meeting customers where they are, rather than waiting for them to come to the stores.

DLF, the country’s largest developer, is revamping its loyalty app to offer shoppers vouchers for their purchases and guide them to stores with special offers. They are even exploring face recognition technology to gather demographic data. Additionally, DLF has implemented automatic number plate recognition for easy parking and digital navigation tools for vehicle navigation.

Forum Malls, owned by Prestige Estates, utilizes retail GPT, an AI-driven platform for real-time assistance and information. They also offer a WhatsApp Chatbot and robot delivery service for food orders.

Oberoi Mall in Mumbai encourages shoppers to upload their invoices on their Club Uno app and engages with customers through social media platforms to promote activations and offers.

R City Mall in Ghatkopar offers online order fulfillment, EV charging points, and FASTag-enabled boom barriers for seamless parking access. They also provide real-time information on events and offers on their website.

Research shows that consumers are willing to share personal information for customized offers. Technology like sensors in parking lots can improve traffic flow and enhance the overall shopping experience.

Malls like Infinity, Inorbit Malad, Oberoi Mall, and R City in Mumbai have continuously reinvented themselves to attract shoppers with new brands and facilities. DLF emphasizes the importance of zoning, a diverse retail mix, and unique experiences to keep shoppers engaged.

The evolution of malls from mere shopping hubs to interactive and engaging spaces reflects the changing preferences of consumers. With a focus on technology and customer experience, malls are adapting to the demands of the modern shopper.