The African Trade Hub

Deputy Administrator Isobel Coleman has unveiled a groundbreaking initiative that is set to revolutionize trade relations between the United States and Africa. The Africa Trade Desk, a collaboration between Prosper Africa and Afritex Ventures, aims to connect large U.S. food retailers with African producers, facilitating at least $300 million in export sales within the next 18 months.

During the Atlanta Phambili event, which focused on the economic ties between the U.S. and Africa, Deputy Administrator Coleman announced the launch of the Africa Trade Desk. This platform will streamline the supply chain process from African suppliers to U.S. retailers, providing logistics, insurance, and track and trace technology to ensure a secure and efficient trade flow.

Initially, the Africa Trade Desk will focus on specialty food products such as seafood, peppadews, stone fruit, citrus, and high-value herbs and vegetables. By aggregating products from African suppliers, securing orders from U.S. buyers, and accessing financial resources for large orders, this initiative aims to diversify sourcing for U.S. retailers and promote high-quality, sustainable products from Africa.

Prosper Africa, a national security initiative aimed at boosting trade and investment levels, is spearheading this innovative approach to U.S.-Africa trade relations. By mentoring and scaling African suppliers for success in the U.S. market, the Africa Trade Desk is not only facilitating business growth but also addressing logistical and marketing challenges faced by African farmers.

The launch of the Africa Trade Desk marks a significant step towards strengthening economic ties between the U.S. and Africa, showcasing the potential for transformative trade relations in the future.