The Beginning of Modern Corporate Travel Management: Computerization and Consolidation in 1984

In May of 1984, Business Travel News made its debut, marking the beginning of a new era in corporate travel management. As the world was buzzing with events like Madonna’s controversial appearance at the MTV Video Music Awards and the release of Bruce Springsteen’s “Born in the U.S.A.” album, the business travel industry was also undergoing significant changes.

One of the key highlights of 1984 was the introduction of the first Macintosh computer by Apple, which was famously advertised during the Super Bowl in a commercial inspired by George Orwell’s novel “1984.” This marked a major milestone in the world of technology and set the stage for the digital transformation of many industries, including corporate travel management.

Meanwhile, in the realm of international affairs, Iraq was accused of using chemical weapons against Iran, leading to a United Nations investigation and condemnation of the practice. The bombing of Heathrow Airport Terminal 2 also shook the world, with British officials linking the act to Libyan groups potentially associated with violent demonstrations.

Amidst these global events, Business Travel News was covering the evolving landscape of corporate travel management, with companies like Rosenbluth International making headlines for securing major corporate clients like DuPont. The industry was grappling with the transition to digital technology, with many players unsure of how to navigate the shift from manual to digital services.

Overall, 1984 was a year of significant change and innovation in the world of business travel, setting the stage for the industry’s evolution in the years to come. Business Travel News played a crucial role in documenting and analyzing these changes, providing valuable insights for industry professionals and travelers alike.