Entrepreneur Ventures, in partnership with Entrepreneur Media, is dedicated to supporting passionate and innovative founders from day one. One of the amazing entrepreneurs they are working with is David Walsh, the founder and CEO of Limelight.
Limelight is a groundbreaking B2B creator collaboration platform that is revolutionizing how B2B brands achieve virality. The platform helps brands identify B2B creators with large followings in specific niches, and connects them with brands looking for creators through a recommendation engine. This allows for advertising partnerships across various channels such as LinkedIn, newsletters, and podcasts.
Walsh was inspired to launch Limelight after recognizing the potential of the B2B creator economy while posting content on LinkedIn. He saw an opportunity to create a product that caters to these creators and helps them monetize their large audiences.
After raising capital and rebranding the company, Limelight has already seen success with over 100 companies signing up in less than 30 days. Walsh credits his success to his strong team, including a talented engineer and designer who have helped bring his vision to life.
When asked about advice for entrepreneurs seeking investment, Walsh emphasizes the importance of calculating the amount needed to grow efficiently and closing rounds quickly to focus on building the business. He also stresses the value of hearing “no” and using rejection as a learning opportunity to improve the product and sales strategy.
Despite facing setbacks in his career, such as being asked to leave a company due to visa issues, Walsh remained resilient and used these experiences to propel him forward. He encourages young entrepreneurs to seize unique opportunities and surround themselves with great leaders to maximize their learning potential.