The Impact of Shopping on Economic Activity

Retail tourism continues to be a significant contributor to the global travel and tourism industry, with a recent report revealing that it accounted for 6 percent of the industry’s GDP in 2019. The report, released by the World Travel and Tourism Council and The Hong Kong Polytechnic University, highlighted the importance of shopping as a driver of economic growth and job creation.

In destinations around the world, the impact of retail tourism is even more pronounced, with some areas seeing contributions exceeding 15 percent. Tourists are increasingly traveling to shop, with data showing that 18 percent of global travelers cite shopping as their main reason for visiting a destination.

One standout example of a retail tourism hotspot is Dubai, where the iconic Dubai Mall attracts millions of visitors each year. In 2023, the mall welcomed over 105 million visitors, showcasing its appeal as a shopping and entertainment destination. Beyond Dubai Mall, the city offers a wealth of shopping districts and experiences, catering to a diverse range of tourists.

The rise of ‘retailtainment’ is transforming shopping experiences, with malls like Dubai Mall offering not just retail outlets but also entertainment attractions like the Dubai Aquarium and Underwater Zoo. Other cities, such as Riyadh, are also investing in retail tourism, with projects like The Avenues – Riyadh set to elevate the city’s shopping scene.

As retail tourism evolves, there is a growing emphasis on sustainability, with consumers increasingly considering environmental factors when making purchases. Retailers are recognizing the importance of offering sustainable products, with a significant market potential for eco-friendly goods in regions like the UAE, the U.S., India, and Saudi Arabia.

Overall, the future of retail tourism looks promising, with a focus on sustainability, cultural immersion, and entertainment shaping the shopping experiences of travelers worldwide. As shopping continues to play a vital role in global travel and economic development, retailers and destinations are adapting to meet the evolving needs and preferences of tourists.