The inevitable success of Meghan Markle’s lifestyle brand

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Duchess of Sussex Meghan Markle Launches Lifestyle Brand, American Riviera Orchard

The Duchess of Sussex, Meghan Markle, is making waves in the business world with the upcoming launch of her new lifestyle brand, American Riviera Orchard. While the brand has not been officially introduced to the public yet, Meghan has been quietly teasing its presence, leaving fans eager for more information.

In March, Meghan announced American Riviera Orchard by unveiling its Instagram page, marking her return to the platform. The Instagram account features a video of Meghan picking flowers and cooking in a kitchen, set to the tune of “I Wish You Love” by Nancy Wilson. The bio on the page simply states “by Meghan, The Duchess of Sussex” and “Established in 2024”. With only nine posts on the profile, showcasing the brand’s logo and the word “Montecito”, where Meghan and her family reside in California.

The brand’s website offers little information, with only the logo displayed and a place for visitors to enter their emails for updates on the company’s launch and new products. Reports suggest that American Riviera Orchard will focus on home, garden, and general lifestyle content, with products like cookbooks, food, and kitchenware expected to be sold.

Last month, Meghan sent 50 jars of strawberry jam to influencers and friends, including Chrissy Teigen and her former co-star Abigail Spencer. The recipients raved about the jam, praising its taste and quality. Public relations experts believe that Meghan’s strategic moves, such as sending the jam to select individuals and quietly rejoining Instagram, have set the stage for a successful business launch.

PR consultant Lucinda Pikkat noted that Meghan’s foray into the business world was not surprising, considering it has been several years since she and Prince Harry stepped down from their royal duties. Meghan previously ran a lifestyle blog called The Tig, focusing on travel, food, fashion, and female empowerment, before shutting it down in 2017.

Celebrity publicist Waylon Tate highlighted the significance of Meghan launching her brand independently, showcasing her business acumen and individuality. Despite the anticipation surrounding American Riviera Orchard, details about the products and their availability to the public remain undisclosed.

Fans have expressed excitement and anticipation for Meghan’s brand, with many praising her minimal advertising approach and eagerly awaiting the launch. While some critics have raised concerns about the brand’s alleged struggles and comparisons to royal family businesses, PR experts believe that Meghan’s strategic moves and unique approach will lead to the success of American Riviera Orchard.

As Meghan continues to expand her business ventures, including the upcoming Netflix shows with Prince Harry, the future looks bright for American Riviera Orchard. With a focus on authenticity and engaging her audience, Meghan’s brand is poised to make a significant impact in the lifestyle industry, drawing parallels to successful celebrity brands like Goop.

The Duchess of Sussex’s journey into entrepreneurship is just beginning, and fans can expect to see more exciting developments from American Riviera Orchard in the near future. Stay tuned for updates on Meghan’s latest venture and the launch of her lifestyle brand.