The Inevitable Success of Meghan Markle’s Lifestyle Brand

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Duchess of Sussex Meghan Markle Launches New Lifestyle Brand, American Riviera Orchard

The Duchess of Sussex, Meghan Markle, is making waves in the business world with the upcoming launch of her new lifestyle brand, American Riviera Orchard. While the brand has not yet been officially introduced to the public, Meghan has been quietly teasing its arrival, leaving fans eager for more details.

In March, Meghan announced American Riviera Orchard by unveiling its Instagram page, marking her return to the platform. The Instagram account features a video of Meghan picking flowers and cooking in a kitchen, set to the tune of “I Wish You Love” by Nancy Wilson. The bio on the page simply states, “by Meghan, The Duchess of Sussex⁣⁣⁣” and “Established in 2024”. With only nine posts on the profile, showcasing the brand’s logo and the word “Montecito”, where Meghan and her family reside in California.

The brand’s website offers limited information, with only the logo displayed and a space for visitors to enter their email addresses to receive updates on the company’s launch and new products. Reports suggest that American Riviera Orchard will focus on home, garden, and general lifestyle content, with products such as cookbooks, food, and kitchenware expected to be sold.

Last month, Meghan sent 50 jars of strawberry jam, each featuring a handwritten number between one and 50, to influencers and friends, including Chrissy Teigen and her former co-star Abigail Spencer. The recipients raved about the jam, praising its taste and quality. Public relations experts have commended Meghan’s strategic approach to promoting her brand, emphasizing the exclusivity and intrigue surrounding the product.

PR consultant Lucinda Pikkat noted that Meghan’s foray into the business world was not surprising, given her background and the time that has passed since she and Prince Harry stepped down from their royal duties. Meghan previously ran a successful lifestyle blog, The Tig, which focused on travel, food, fashion, and female empowerment. With American Riviera Orchard, Meghan is entering a new chapter of her career, showcasing her entrepreneurial spirit and independence.

Celebrity publicist Waylon Tate highlighted the significance of Meghan launching her brand independently, signaling her autonomy and business acumen. While fans eagerly await the public release of American Riviera Orchard’s products, the anticipation and excitement surrounding the brand continue to grow.

Despite the positive reception, the brand has faced some criticism, with rumors circulating about its alleged struggles and the search for a CEO. Additionally, Buckingham Palace’s recent promotion of its own strawberry jam sparked controversy, with fans accusing the royal shop of overshadowing Meghan’s upcoming launch.

However, PR experts believe that the competition between the two brands could ultimately benefit both parties, generating buzz and interest in their respective products. As Meghan prepares to unveil American Riviera Orchard to the world, the spotlight remains on her innovative approach to business and her ability to captivate audiences with her unique vision.

As Meghan’s brand prepares for its official launch, the public eagerly awaits the unveiling of its products and the lifestyle it represents. With Meghan at the helm, American Riviera Orchard is poised to make a significant impact in the world of lifestyle brands, drawing inspiration from Meghan’s personal journey and values. Stay tuned for more updates on this exciting new venture from the Duchess of Sussex.