The Misguided Nature of Apple’s ‘Crush’ Ad

This week in the world of tech, Apple made headlines with the unveiling of new iPad models at its Let Loose event. The new iPad Air now boasts a 13-inch display, while the iPad Pro received upgrades like Tandem OLED and the new M4 chip. However, it was Apple’s ad for the iPad Pro that stirred controversy, with many criticizing it for missing the mark.

In the realm of electric vehicles, the Fisker Ocean is under scrutiny once again as the National Highway Traffic Safety Administration (NHTSA) launched a fourth investigation into the SUV due to claims of “inadvertent Automatic Emergency Braking.”

AI deepfakes also made waves at this year’s Met Gala, with AI-generated images of Katy Perry and Rihanna going viral despite neither of them attending the event. This serves as a reminder to be cautious of what we see online.

In other news, OpenAI announced new updates for ChatGPT and GPT-4, while a new video portal aims to connect people in New York City and Dublin in real-time. OpenAI also sparked discussion with its exploration of allowing AI-generated explicit content in its products.

Meanwhile, Microsoft reaffirmed its ban on U.S. police departments using generative AI for facial recognition, and Jack Dorsey stepped down from Bluesky’s board. Match Group reported a decline in Tinder’s paying user base, while Hinge is on track to become a billion-dollar revenue business.

Lastly, Spotify faced backlash for moving its lyrics feature behind a paywall, and Apple’s controversial “Crush” ad for the iPad Pro received criticism. Additionally, the bankruptcy of startup accelerator Newchip had ripple effects on thousands of startups. Despite mixed reviews, rabbit’s R1 AI assistant offers a glimpse into a potential future of technology.