The Story of Two Brothers Who Created a Thriving Business Centered on Pillows Made with Twilla

Twilla: The Small Business Spotlight on Unique Pillows

In the world of business, sometimes all it takes is a simple idea and a lot of hard work to create something truly special. Twilla, a small business founded by brothers Mark and Peter Rane, is a perfect example of this. With just a sewing machine and a passion for creating comfortable pillows, the Rane brothers have built a successful business that is gaining attention for its unique products.

Twilla specializes in selling adjustable sleeping pillows in Queen, King, and Body sizes. What sets them apart from other pillow brands is their focus on simplicity and ease of use. According to Mark Rane, “There are other adjustable pillows on the market, but none of them adjust so quickly and cleanly or offer the versatility that we do.”

The idea for Twilla came about when the Rane brothers were searching for a pillow for themselves and couldn’t find one that met their standards. As designers, they decided to take matters into their own hands and started creating prototypes. After spending countless hours behind the sewing machine, they realized they had a product worth sharing with the world.

One of Twilla’s biggest wins has been receiving endorsements from physical therapists and doctors, who have praised the pillows for their comfort and support. This validation has helped the business gain credibility and attract more customers.

Despite the success, the Rane brothers are not resting on their laurels. They are constantly looking for ways to improve and grow their business. With an extra $100,000, they would invest in a nationwide advertising campaign to spread the word about their pillows and reach a larger audience.

In the words of Mark and Peter Rane, “You can’t use up creativity, the more you use the more you have.” Twilla is a testament to the power of creativity and hard work in building a successful business from the ground up.